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What is a brand planning scheme?

A brand planning scheme is a comprehensive plan that outlines the goals and strategies that a company needs to create a strong and successful brand. It involves analyzing the target market, competition, and identifying the unique selling proposition of the brand that sets it apart from others.

How to create a brand planning scheme?

The following steps can help create a brand planning scheme:
1. Conduct market research to identify the target audience, their needs and preferences.
2. Analyze the competition to identify their strengths, weaknesses, opportunities, and threats.
3. Define the brand purpose, mission, vision, and values that guide the brand.
4. Develop a brand positioning statement that highlights the unique selling proposition of the brand.
5. Develop a communication strategy that includes the brand message and tone of voice.
6. Create a visual identity that includes the logo, color scheme, typography, and imagery.
7. Design the brand touchpoints, including packaging, website, social media, advertising, and customer service.
8. Establish the brand guidelines that define how to use the brand elements consistently.
9. Monitor and measure the brand performance regularly.

What are the benefits of a brand planning scheme?

A brand planning scheme can provide the following benefits:
1. Helps create a strong and recognizable brand identity that sets the brand apart from others.
2. Provides a clear direction and purpose for the brand, which can help attract and retain customers.
3. Enhances the brand's reputation and credibility, which can lead to increased sales and profitability.
4. Creates a consistent brand experience across all touchpoints, which can help build trust and loyalty with customers.
5. Helps identify the brand's strengths and weaknesses, which can inform future decisions and improvements.